The Disruption buzzword
What is “Disruption”? Professor Christensen defined disruption in The Innovator’s Dilemma, Harvard Business School. In summary, a disruption addresses a market that previously couldn’t be served — a new-market disruption — or it offers a simpler, cheaper or more convenient alternative to an existing service or product — a low-end disruption. Disruptive innovators begin with simple, easier – and maybe inferior – products or services at the low, less profitable end of a market
